Having a strong branding identity helps distinguish your presence from your competitors. Not only does your logo stand out, but the core of your business ethics supports the reason for your company’s existence.
Building your startup presence included numerous challenges, imaginative concepts, and short/long term goals that would alter over time from the initial beginnings. These captured moments created the business’s storytelling, adding integrity and honesty that resonates through its services and products. These successes and failures, strengths and struggles helped the brand grow and develop a growing audience who trusted in the brand’s authenticity and purpose. Having the proper brand foundation is the key to growth and longevity for your branding success.
What are the key elements required for a good brand?
Having a great logo that is visually appealing and complimentary to the initial development of the branding ethos is not a principal focus. There is no right or wrong way to approach your branding journey, but it is critical to grasp the branding process to capture your target audience as your brand grows with time.
- Mission – In one sentence, what do you wish to communicate to clients about your services? When someone reads your mission statement, the result is to interpret your business’s message’s effects quickly. The development of this will require time and refining. It will take time to review as you analyse and think about it more thoroughly. It’s not a good idea to rush through this procedure.
- Vision – A vision statement is a bigger, more ambitious version of your mission statement. It’s a long-term objective that explains how you want the brand’s presence noticed on a larger scale.
- Tag Line – A tag line should be no more than three words long. It’s a concise summary of what your company stands for and what it accomplishes. JUST DO IT, the iconic Nike brand, quickly transmits the notion of not second-guessing yourself, especially when it comes to training and sports. A good tagline may elicit emotions in the reader and help them connect with your business.
- Brand Story – Your branding story explains why, how, and when you began your journey. Sharing what the brand aims to achieve and its importance in the current market connects your brand’s with a target audience, which helps you grow your consumer base.
- Brand Journey – Your branding journey explains how your company’s brand evolves and how it is made aware to your target audience.
- Branding Tone of Voice -Your target audience needs to interpret your tone of voice. How does your brand resonate with customers? Does it come off aggressive, soft or harsh? Are the colours and typeface inviting, or it is dull or too bright? As mentioned, the brand needs to evoke an emotion in your target audience, creating a relationship that relates to their reasoning for wanting to buy or use your products.
- Target Audience – You’ll need to think about how your branding appeals to the people who are most likely to want your product or service. Age, gender, wealth, geography, interests, and various other criteria can all impact your target audience. As a result, you should be aware of your marketing campaign and how it can influence your target audience.
- Logo / Brand Identity – Your logo and branding identity should be distinctive and relevant to your company. It should create a lasting impact on your target audience and be a solid recognised brand among your rivals.
- Colour Palette – Choosing your brand’s colour palette is critical, especially if you want to stand out from the crowd. Making a good first impression and using the right colours will help your target audience engage with your products or services.
- Font / Type Face – The typefaces you choose for your branding indeed make a difference. The weight, style, and tone of the typeface, like colour, may generate emotions in the customer. The chosen typeface reflects the brand and should be easy to read and understand.
- Font Heirachy – It’s crucial to have a plan in place for how you will utilise the typeface once you’ve chosen them. The style guide should include headers, text, and subheaders to demonstrate how the typeface functions in design, print, and digital media. This framework ensures professional presentations while also making them simple to read for the consumer.