Branding is defined as The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
As our clients grow they realise the importance of a strong branding identity. The exercise becomes an embracing experience for many companies that we have dealt with.
This is where your corporate logo becomes an iconic emblem representing your company. It is on display to the public and it needs to carry the prestige and recognition that it deserves. Deriving a strong and memorable logo requires the selection of the right colours and styling. You may say that this is extreme, but it is totally the opposite when you consider how long it takes to create a powerfully branded icon. The passion to nurture it, along with ensuring that no one tarnishes the corporate image in the market place, becomes a strong driving force behind the brand.
Our devotion to branding is not just the logo itself, it goes beyond that. Once the logo is created we then have to create a uniform presence in all marketing, stationery and visual media. This creates a consistent, professional, clean and focussed presence for the company.
We also assist the company by creating a corporate branding document that lists all the rules on how the branding is to be used and displayed. These rules include a list of allowed fonts, the colours that must be adhered to and the correct way in which the logo is to be displayed, just to name a few.