Colour

At Visually Unique, we find it important to have a clear definition of colour client / customer understanding.

Over the past 10 years we have grown with our clients businesses and seen how they embrace their company branding, the shield of their business. With branding documentation the guidelines are set as to what colour types must be used. In the print industry there are many formats but we usually generally break this down into 3 formats for the print industry.

1. RGB (Red, Green, Blue) - These are the colours that your monitor displays on the visual screen of your Notebook, or LCD monitor. The colours on the screen – depending on you graphics card – can be misleading. Never trust the output of what you see on screen. Colour’s such as lime greens, dark blues have a tendency of being misprinted in different colours. It is important for us to review the colour output before the final proof goes to print with the client. The colours must be converted to CMYK to show the client a truer version of the final printed material.
2. CMYK (Cyan, Magenta, Yellow, Black) – The industry printers most commonly use this method. 4 plates that output four colours, when mixed together, produce the final printed version. CMYK is cost effective and the final result is a truer representation of the final proof. Colours can be enhanced slightly in the production process, which means designer and printing department communicate on behalf of the client to get to the closest colour request as possible. The final result is colourful and when printed on high quality paper, very impressive.
3. PMS (Pantone Matching System) - Pantone system devised a whole range of colour swatches to help the print industry aid companies who wanted a particular colour for their branding. The pantone colours would not only help the customer but also the printing department as to supply certain result, the pantone system would give a break down of the colours required to mix in order to generate the final requested ink. PMS colours give a close to 100% accuracy of the final result, though this procedure is more costly, due to added plates and labour costs with the printing process.